Runway makeup became our new silent makeup advisor, forecasting the latest trends before they're already out. When we think of a Spring/Summer show, the makeup used is typically expected. Creamy shades of glowy, bronzed, concealing foundations, lipsticks in captivating coral, peachy scenes, cherry to berry red, maybe cinnamon and copper neutrals. Blushes that subtly delve in soft dusty rose and mauve, plum pinks, probably brick reds or mocha shades of brown. Eyeshades in shimmering emerald green, turquoise blue or crème shades of vanilla and Champaign accompanied by heavy mascaras and eyeliners.
The hair could easily be assumed, either funky and spiked or soft and feminine. Apparently we have it all figured out, or do we??
Picture this; sporty ponytails, light sheer foundation, almost no visible blush, no bronzer, no lip color not even accenting or filling the models' eyebrows at all. Strange, huh? Not a famous designer you're guessing, or a poor makeup artist working within a very tight budget.
I would love it to end at that, unfortunately we don't have it all figured out, at least not with Calvin Klein's 2010 spring/summer show. Francisco Costa, the head designer along with the British makeup artist Pat McGrath allied in going au natural this season. That did not by any chance, come in serendipity, it was an addition to their reputation of producing the classic definition of makeup minimalism.
McGrath started with a trio of complexion perfecters: Clean liquid makeup, ageless correctors and micromineral finishing veils in translucent, monochromatic palettes for both the eyes and lips; all in harmony to give the models a luminous glow that was lighter than air. There was a slight focus on the eyes, not a dramatic one though, she applied a thin line of liquid liner pen in black brown along the top lashes and finished with very little black –brown mascara. Guido Palau the famous hair stylist had a mere, yet inspiring vision. Sporty, pulled back, low ponytails were indicative of minimal work; truly was a sole product of a heat-active texturizer, one that created texture without any sticky looks. Palau used his fingers to rake the hair leaving some height at the hairline, then misted it with water as if the models had pulled it back themselves; truly artistic.
Minimalism succeeded in the introduction of several concepts that evening, the translucent clarity endorsed the idea that less is not always bad, the tasteful summer glow promoted that heavy makeup is no longer an essential to make an appearance; anyone can wear simple makeup and still look great.
If there had been a makeup trend on that runway evidently, it was that great skin never goes out of fashion. Implying that treating our skin problems should be our number one priority rather than hiding it under heavy makeup that wouldn't even withstand the heat.
Simply it wasn’t just that, a great makeup tip was figured out; applying simple makeup would highlight our facial features, bringing out the Cinderella in each one of us. So ladies it’s time for the one thing we're horrible at; loving our nose, the shape of our eyes, the ways our lips perfectly compliment our cheeks and discovering the sculptured feature within our face.
Minimal hair and makeup gave the models a confident look, one that was reflected from an inner sense of beauty and a profound belief they are all glamorous in their own ways. Moreover, a sense of security and strength that says we're not too afraid to face the world with our real faces, what counts is what we are on the inside and what we can accomplish.
Behind that typical ethereal, organic look, the trio of artists managed to innovate a more sensuous show secluding the blatantly sexy part which proved to be daringly different. Costa declared that minimalism is the new trend this season and that it’s statement although bare, was a very visionary one.
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